Women in Equestrian Business – Carly Prosser
We are so excited to start out our series of “Women in Equestrian Business”, and we are leading off this series with a BANG! Most of you may not know Carly Prosser, but I hope you all know Cavali Club….and my goal is that you all feel like Carly’s besties by the end of this post.
We were fortunate enough to insta-meet Carly in Spring 2019, and this amazing lady blew us away. We are lucky to have her as a fellow equestrian colleague with her fun, outgoing, vivacious personality. But Carly Prosser is way more than just Cavali Club, and we are so excited that she has allowed us to snoop inside her life; and her likes, dislikes, and hidden secrets about herself and her business!
A Little About The Cavali Club
Carly Prosser hails from Atlanta Georgia, where her business is also based. She started Cavali Club after purchasing her first horse Rudy. Being completely underwhelmed by the brands available at the large equestrian retailers, she felt that a subscription box which incorporated many of the innovative brands she had been finding on Instagram would be amazing! However, she couldn’t find such a thing….so she started it herself! Carly helps brands to emerge in the equestrian community, and allows every day equestrians to discover brands they may not have known about. Cavali Club continues to successfully meet their business mission by “Introducing equestrians everywhere to their new favorite products, while lifting up our fellow equestrian businesses in the process”.
Cavali Club’s logo and brand are polished, yet relate-able. The name came about because of the Italian word for Horses and the idea of creating a community around the box itself. However, Carly faced one problem. There is a popular night club in Dubai named “Cavalli Club”, but typical Carly, she didn’t let that stand in the way. She figured dropping that extra “L” would make her unique and cool! Plus, for those that just can’t spell the awesome club’s name anyway…she get’s tagged in their posts! In 5 years she hopes to grow and increase diversity of the memberships within N. America. She would like to add customization’s to the subscription experience based on the discovery platform, and make it perfect for every equestrian, regardless of discipline or location. Eventually, Carly hopes to start testing the idea in the European market.
The business of Cavali Club has not always been so easy. Because the subscription has so many facets, it can be very logistically challenging. Because of juggling and balancing timelines, education, technology, and so many more problems, it hasn’t been an easy road. However, what was easy for Carly, was connecting with fellow equestrian businesses, and conveying the excitement of the concept of the box itself. She quickly realized that the excitement about her product was contagious.
A Little about Carly Prosser
Carly began in the equestrian world, as an equestrian herself. For as long as she can remember, she loved horses….and it may have all began during her first riding experience at a dude ranch in Montana when she was three. She never owned horses growing up, but as far as she can remember…has always loved horses! It wasn’t until Carly was in her 20’s that she could finally purchase her first of two amazing horses, Rudy. He is a 16 year old tb/Oldenburg cross, dressage horse. Then there is 3 year old Monty, the next dressage prospect. Carly however may have always loved horses, but didn’t start out in an equestrian business. She actually started her career at a digital marketing startup. In fact, she credit’s that job to making her savvy and scrappy when it comes to advertising, which has really been an instrumental skill in growing Cavali Club.
So let’s get a little personal with Carly!
What is something Not Everyone Knows about You? I’m a history nerd…I’m also obsessed with Ken Burns documentaries.
What would you tell your younger self? Relax. You’ll end up exactly where you want to be.
Do you have a mantra you live by? “If you don’t risk something, then you’ll never gain anything”
What is the last show you binge watched? “Ken Burns’ Country Music docu-series. …Did I mention I’m a nerd for his documentaries?”
What is the last book you read? Shoe Dog by Phil Knight
What is your favorite word? “YES!”
What profession other than your own would you attempt for a week? “I’d Like to shadow a commercial airline pilot, because I have so many questions! I don’t actually want to fly the plane, I just want to hang out in the cockpit and ask questions”
What is a food you could NOT live without? Sushi…or Japanese cuisine in general!
How do you like your Coffee? Two packets of stevia and vanilla soy milk.
What is something you want people to remember about you and your brand? Cavali Club is the go-to platform for how equestrians everywhere research and discover products for horse and rider.
In Conclusion with Carly Prosser of Cavali Club
We hope you have realized that Cavali Club is more than just an amazing box offering new, up and coming brands, and helping equestrians everywhere discover brands they have never laid their hands on! Cavali Club was discovered because of one brave woman’s tenacious equestrian journey. It wasn’t all easy, but it surely was all worth it. We hope that you can relate to this amazing woman behind the scenes, and that you got to experience a brief look inside her life.
We hope you join us next time for another inside look at another equestrian business woman’s dream and business adventure! Until then, find more blogs like this HERE
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