Memorial & Veterans Day Sales

Every year around Memorial Day, I get asked the same question. Are you running a sale? And every year, the answer is the same.

No… we’re not.

Not because we don’t appreciate our customers. Not because we don’t believe in good business. But because Memorial Day has never felt like a day to promote anything.

To me, it’s a day to remember. And I mean really, remember.

What This Day Actually Means

I think somewhere along the way, Memorial Day started to feel like the kickoff to summer. Cookouts, long weekends, sales everywhere you look.

But that’s not what it is.

It’s for the ones who didn’t come home. The ones who left as someone’s son, someone’s daughter, someone’s husband, wife, brother… and never got to walk back through that door again. Not just those who served, but those who gave everything, the ultimate sacrifice.

The Part That’s Always Stayed With Me

There’s a scene in A League of Their Own that has never left me.

Betty… Betty "Spaghetti", the normally energetic, happy, comedic, iconic member of the Rockford Peaches… unexpectedly receives a telegram right before a big game, only to find out her husband George was killed in the war.

If you’ve seen it, you know. That sound she makes… that kind of grief… it’s not dramatic, it’s not polished, it’s just raw. It’s the kind of pain that hits you straight in the chest.

And for me, it’s always been a reminder. Because that wasn’t just a movie moment. That was real life for thousands of families.

Women who opened a letter. Families who got a knock at the door. Children who grew up without a parent they were supposed to have. All whose lives were changed instantaneously, forever.

I can’t separate that from this day.

Faces We’ll Never Know, But Should Never Forget

It’s easy to say “those who served.” It’s harder… and more important… to picture them.

The son on the beaches of Normandy who was barely old enough to vote, whose blood was washed away by the waves and chaos… whose mother and father will never hear his voice again.

The husband, a young soldier in the dense forests of Vietnam, surrounded by heat and noise and fear… whose wife still remembers the last thing he said to her before he left.

The mother, a Marine in the deserts of the Middle East, miles from home… who will never walk back through her front door, never be there to greet her kids after school... as they run off the school bus and into her arms, and never hear her dog barking with excitement as she walks through the door with her babies in her arms.

The daughter who followed in her father’s footsteps and joined the Army, sent to the mountains of Afghanistan, where the air is thin and every step is heavy, leaving behind a family that now holds onto stories, photos, and the quiet ache of what should have been… and a father who lives with that same ache.

The brother at sea, somewhere beyond the horizon… the one his siblings always leaned on, the one who always knew how to fix what was broken… whose smile could light up a room, and whose laughter could ease even the hardest days, are memories they strive hard to never forget. 

The favorite uncle who never made it home… the one who was supposed to be at holidays, at birthdays, the one all the kids looked up to, who always came with the best gifts for all of the nieces and nephews… now only spoken about in past tense.

These aren’t just names on a list. They were someone’s person. And somewhere, even now, someone still feels that loss. And that kind of loss doesn’t stay in the past… it gets carried forward in the lives of the people they left behind.

Why We Choose Not To Run Sales

I’ve been lucky. My family has been lucky. We’ve had people serve, but we haven’t had to carry that kind of loss. And I don’t take that lightly.

Because I know how easily it could have been different. So for me, Memorial Day isn’t something I can turn into a promotion or a discount or a “limited time offer.”

It just doesn’t sit right. This day feels like it deserves quiet. It deserves respect. It deserves space to remember what was actually given.

The Way We Choose to Honor It

This isn’t me telling anyone else what they should do. Everyone honors these days in their own way. This is just ours.

At Blanket Safe, we’ll always take this day and others like it, to pause. No sales, no promotions, no pushing anything. Just a moment to remember the people who made it possible for all of us to be here, living our everyday lives. 

A Quiet Thank You

We spend our days taking care of things that protect what we love… our horses, our homes, the small, everyday parts of life that matter to us. And the truth is, we get to do that because of people who gave all.

So today isn’t about selling anything. It’s about remembering… and being grateful.

And if you’re reading this, whether you’ve served, love someone who has, or carry the loss of someone who never made it home… we see you.

Thank you for your service.
Thank you for your sacrifice.
Thank you for the strength it takes to carry what so many of us will never fully understand.

We don’t take that lightly.

So today isn’t about selling anything. It’s about remembering… and being grateful.

We’re often asked if we’ll run Memorial Day or Veterans Day sales, and while I do not typically respond to these messages or emails any more, the answer will always be the same. No.

If you're curious, or planning to reach out and ask, I hope this finds you first and helps to better explain the why behind it.

To simply put it, because for us, some days carry too much meaning to turn into a promotion… the kind of meaning that reminds you some things are priceless, and not meant to be measured in sales.

Thanks for being here, we appreciate you. xx